The Tastemaker Diaries » genarra http://blog.stylefeeder.com By StyleFeeders. For StyleFeeders. Tue, 09 Mar 2010 20:44:13 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 The return of hypercolor http://blog.stylefeeder.com/2008/07/29/the-return-of-hypercolor/ http://blog.stylefeeder.com/2008/07/29/the-return-of-hypercolor/#comments Tue, 29 Jul 2008 17:34:56 +0000 Dina http://blog.stylefeeder.com/?p=342 Ah, why is it that the trends that recycle are never the right ones for me? I’ve been catching up on Season One of Mad Men and coveting the full skirts, nipped waists and va-va-voom silhouettes of the late 50s and early 60s. But instead, the latest clothing craze to make a reappearance hails only from the early 90s (isn’t there a rule that you have to wait at least two decades before bringing back a fad?)

I vaguely remember hypercolor shirts — clothing that changed color, depending on your body heat — from my high school days, though I don’t remember them being particularly in vogue with upperclassmen. It must have been the middle schoolers running around trying to collect strategically placed handprints from the opposite sex. To refresh your memory, check out this ad from Gennara, the now-defunct makers of the “Meta-morphic Color System”.

American Apparel has reintroduced the hypercolor t-shirt, and from the glowing reviews on their site, it seems to be a hit:

Another option from Karmaloop:

For the ladies: a tank dress from Anzevino and Florence:

The technology is even available on shoes, through Puma:

Did you sport the hypercolor trend the first time around? Will you be trying it out this time?

]]> http://blog.stylefeeder.com/2008/07/29/the-return-of-hypercolor/feed/ 9