Jeans for every body and every occasion

While Sarah has styled for high-end designers, she knows haute couture isn't always appropriate. She loves to find fashionable solutions for everyday life and believes comfortable and chic aren't mutually exclusive.

The Tastemaker Diaries is pleased to welcome guest blogger, Sarah, brought to you by Victoria’s Secret. She’s a professional stylist who will be sharing her favorite picks from the VS PINK fall line.

A great jean is a necessity for every wardrobe. Dressed up, dressed down, just hanging out or going out, putting on the perfect fitting pair of jeans can add to your confidence (and make your butt look even better)!

Even though Victoria’s Secret PINK only launched their denim line in June 2009, they have a range, quality, and style based on years of experience and development! With a style for every body shape and occasion, and great prices, everyday style becomes effortless with these jeans.

Try a pair of comfy, casual, trendy boyfriend jeans for an effortlessly cool look. Victoria’s Secret PINK has done all the work of breaking them in, you just have to wear them!

With the perfect amount of distressing, these flare jeans are great to throw on for an easy, downtown look. These will be your ultimate go-to jeans!

Get the whole scoop »

Posted September 23, 2009 in News

How do real girls wear summer’s biggest trends?

A blogger for fashion retailer Bluefly.com, Nana breaks down the biggest trends on the curb, the catwalk & the red carpet.

I’m not the biggest fan of the term “real girl” (because I think models and actresses – in spite of their above average looks – deserve the respect of being recognized as “real” too), but for those of us who don’t have a paid glam squad on hand to style us into fabulousness, the trend lists can be daunting. Sure “boyfriend” jeans and jackets are in, but so are “boho” dresses, “’80s pop colors,” “aggressive accessories” and gladiator sandals. How does one pull it all together in a look that doesn’t feel too fashion victim-y? I found inspiration from Bluefly’s buyers.

Our buyers have distinctly different styles, so seeing how they translated the “boyfriend” trend was illuminating. Kate (far left) is hipster chic, so she paired a boyfriend tee by Torn with a vest and wore it over leggings and flat gladiator sandals. Joanna (next to Kate) likes to mix and match classic pieces with statement accessories and killer outerwear (she’s the coats buyer, of course), so she rocked a cropped leather bomber with a bright purple tee by LnA in a nod to classic ’80s style. Sandy (standing next to Joanna) keeps it boho chic, so she chose a Wildfox Couture tee with a hippie-inspired graphic, while Jessica (far right), always luxe and on-trend, pulled a jacket-to-jeans boyfriend look together complete with aggressive cut-out platforms by Pour La Victoire.

The Style Note here is: Find the individual trend piece(s) that jive with your style, then mix and match them with what you’ve already got to update your look.d

Posted June 19, 2009 in News

Your boyfriend’s back

A blogger for fashion retailer Bluefly.com, Nana breaks down the biggest trends on the curb, the catwalk & the red carpet.

I call them “Comfort Clothes” – the baggy pegged jeans, the swing-shaped tees, the oversized cardigans, and the high top sneakers that have taken over women’s magazine pages this season. With These Economic Times calling for practicality, fashion has responded not with minimalism as it did in the early ‘90s, but cozy clothes that women can swaddle themselves in. Even First Lady Michelle Obama, The Queen of Practical Chic herself, has been known to rock a boyfriend cardigan or two – though she has yet to don a whiskered pair of roomy, rolled-up jeans.

But my question is, are you adopting this new trend? Are you trading in your fitted and embellished tops, curve-announcing dresses and sky-scraping stilettos for more comfy styles – or incorporating BOTH ideas into your closet? Do tell!

Posted May 12, 2009 in News

The five pieces you need for spring and summer

A blogger for fashion retailer Bluefly.com, Nana breaks down the biggest trends on the curb, the catwalk & the red carpet.

The trends for spring/summer are a mish-mosh of ‘80s rock and ‘70s boho with “luxe,” “relaxed” and “edgy” pieces that fit into each category – so I asked Bluefly’s buyers (who have to shop wisely for a living) to break down ONLY the things the fashionista-on-a-budget absolutely needs. Here’s what they had to say:

1. A FLIRTY, FLOWY DRESS

You can interpret this trend a few different ways, according to our dress buyer, Sandy. Long or short, one-shouldered or sleeveless, a bold floral print or solid bright color, the goal is to have a dress that can easily translate from day to night with some statement-making detail. If you’re big on weekend trips, go with a jersey dress that packs well.

2. A CLASSIC TRENCHCOAT WITH A TWIST

The trenchcoat is a timeless spring classic and a great way to buy into the season’s biggest trends. For example, instead of the traditional khaki, go for a bold-color or a double-breasted style, or a belt with a wide buckle or oversized buttons – some detail that updates the trench so it feels timely.

3. AN “AGGRESSIVE” ACCESSORY

Whether it’s a pair of shoes or a new bag, it’s all about the over-the-top statement piece. Shoes: sky-scraping platforms heavy on the straps, studs, cutouts, fringe or perforations. The bolder the better, which means flats – unless they’re gladiators or timeless Cole Haan – are out. Jewelry too. Chandelier earrings, stacks of bangles, Grecian cuffs and ethnic pieces are the bling for spring. For bags think bright-colored or exotic-skin leathers, hardware like studs and grommets, and less obvious shapes like the clutch. If you can’t afford a designer bag right now, hot indie labels like Rebecca Minkoff (a celebrity fave) and Treesje have amazing wallet-friendly pieces that are totally on-trend.

4. “BOYFRIEND” BASICS

We got a preview of this trend when Katie Holmes was spotted wearing a pair of pegged jeans around town last summer and now “boyfriend” jeans are back. Our denim buyer, Jessica says worn, torn and “distressed” wash jeans are an important trend this spring mainly because people want to look good without looking they tried to look good. Our tees and cardigans buyer, Kate concurs, “It’s very, ‘I just threw it on,’” as she explains why some of spring’s hottest tees are made from “slub” – a cotton fabric looks deliberately broken-in and the trend in cardigans is cozy, oversized comfort with luxe nautical details.

5. A “BOHO GLAM” SWIMSUIT

Think graphic tribal prints, hardware details, embroidery and embellishments, our swimwear buyer, Joanna advises. If you want more bang for your bathing suit, go with a one-piece that can transform into a super-glam top over a flirty skirt or jeans.

Posted March 31, 2009 in News