The return of hypercolor

Dina is StyleFeeder's resident marketing goddess and shopping addict, who will keep you up to date on what's new and hot with the StyleFeeder community.

Ah, why is it that the trends that recycle are never the right ones for me? I’ve been catching up on Season One of Mad Men and coveting the full skirts, nipped waists and va-va-voom silhouettes of the late 50s and early 60s. But instead, the latest clothing craze to make a reappearance hails only from the early 90s (isn’t there a rule that you have to wait at least two decades before bringing back a fad?)

I vaguely remember hypercolor shirts — clothing that changed color, depending on your body heat — from my high school days, though I don’t remember them being particularly in vogue with upperclassmen. It must have been the middle schoolers running around trying to collect strategically placed handprints from the opposite sex. To refresh your memory, check out this ad from Gennara, the now-defunct makers of the “Meta-morphic Color System”.

American Apparel has reintroduced the hypercolor t-shirt, and from the glowing reviews on their site, it seems to be a hit:

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Posted July 29, 2008 in News

Get the Lucky Look – Part 2

Jackie has champagne tastes on a student budget. That’s why she keeps a close eye on celebrity trends, then scours fast fashion outlets to recreate the look for less.

Per bee’s request, I’ve decided to do another post detailing adorable ways to wear Lucky staffer’s “Cute Outfits of the Day.”

Like I mentioned in my previous “Get the Lucky Look” post, Lucky magazine is a great source for hunting out new trends and styles to incorporate into your own wardrobe. The only problem with Lucky? Most of the clothing featured is way out of my price range. $250 for a blouse? $400 for a casual dress? I don’t think so!

Instead, I like to see what Lucky staffers wear to the office each day—and then find inexpensive ways to copy their outfits or styles. They’re in the fashion magazine industry, so I think “Cute Outfit of the Day” is a fairly reliable source for fashionable and creative style ideas.

Here’s some of the outfits that caught my eye recently–and ways to recreate them for much, much less.

Jenny Kang, Fashion Assistant

Jenny’s wearing a mix of high and low-end clothing: H&M, American Apparel and Chloe brands are all incorporated into her outfit. I like the casual-chic look of this, and you could wear flats or Chucks instead of heels for a more weekend-friendly version.

Jenny wore a three-quarter length sleeved white blazer with her outfit, but for the warm weather ahead, I prefer this Forever 21 short-sleeved version. The price is unbelievable: less than $16! This gray tee from Urban Outfitters adds a neutral base to the outfit, and I like the extra length on it, which gives a good proportion to the whole outfit. Skinny jeans are a must–and if you don’t have a dark wash pair already, these Truck brand skinnies from Alloy.com come in petite, regular and long inseams, as well as multiple washes and colors. These Madden Girl wedge heels have a little bit of a retro flair to them, but in case CutesyGirl runs out of your size, these 70’s-inspired Target wedges will also do the trick. For a last bit of flair, throw on a purple scarf: either this one from Forever 21, or this multi-colored one from Urban Outfitters.

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Posted April 8, 2008 in Fashion, apparel